Project report: netvico's LED / display installation at Peek & Cloppenburg store in Mainz

The refurbishment of the Peek & Cloppenburg store in Mainz, which was completed in March, has once again given netvico the opportunity to put its complete range of creative communication solutions to use.

Along with a children’s cinema, several light walls and POS displays, the store now boasts a new eye-catcher in the window, namely a state-of-the-art LED/display installation. The newly developed system consists of four displays and a 6-meter long LED wall extending to the left and round the corner.

Behind the scenes, the software technology »PlayEverywhere« ensures the easy interaction of the two components. Both can be set up to show either identical or different interrelated content, for example brand videos on the LEDs and associated brand logos or campaigns on the displays.

The tinted acrylic glass front also means that the combination of the integrated LED wall and the four 47-inch TFT displays is perceived as one optical unit. The installation thus serves as an eye-catcher even when no content is being shown.