The use of audio signage at the POS has a positive influence on sales revenues, customer service and the image your company conveys. Independent studies show that music specially selected for your company and target group can have a positive effect on their purchasing behavior and also encourage customers to spend more time in your store.
Our software gives you control over the broadcast time, the messages, the commercials and the content of the various music programs.
netvico offers its customers an end-to-end package, from the development of individual sound concepts to the installation of an in-store music system. Our tried-and-tested »PlayEverywhere« software technology is responsible for the transfer and organization of data as well as the management of playback times, enabling your system to run smoothly and harmoniously.
The advantages of audio signage:
- CI support and sales promotion
- Varied music program
- Standardized sound system
- Optimized quality of sound system
- Effective enhancement of in-store atmosphere
- Improved service image
- Brand communication at a different level of consciousness
- Integration of advertising and information
- Refinancing via third-party advertising
→ Brand-building support
Procedure:
Experienced editors will put together a customized program focusing on the following:
- Brand definition
- Brand strategy
- Definition of target group(s)
- Customer structure: age, marital status, income, purchase frequency, etc.
- Shop-fitting, CI, Look&Feel, impressions
- Average length of stay
- Opening times
- Frequency
→ Development of a corporate identity for the sound design
Our services:
- Definition and development of selected music program
- Constant maintenance of music format and regular updates
- Proper copyright and performance rights licensing for the music program
- Transfer of all content to the players
- Program and broadcast planning
- Inclusion of advertisements and announcements (at no extra cost)
- Installation (incl. functionality test in Germany by our network of technicians) |
