New SportScheck store in Frankfurt

At the beginning of November, SportScheck opened its 15th store in Germany in downtown Frankfurt. As with all its stores, netvico GmbH was again in charge of planning, designing and installing all the digital media.

SportScheck has now opened its doors to customers on Frankfurt’s “Zeil� - one of Germany’s most famous and prosperous shopping streets. netvico has equipped the modern sales floors in the new store with a multitude of digital media: order and advertising terminals, window and POS displays as well as other displays located in the stairwell that rise up through three floors. In order to maintain a degree of uniformity in the store, only 50" displays have been used.

netvico has added an “audio� component to its product range and installed in-store music at SportScheck. Working together with echion Corporate Communication AG, netvico has now also starting equipping SportScheck stores across Germany with this audio solution. While echion has assumed an editorial role, netvico will ensure the smooth and harmonious operation of the audio files via its »PlayEverywhere« system.

The content put together by netvico has been tailored to suit each individual sales area and booked onto the corresponding media; e.g. photo sequences showing sporting motifs, films and brand commercials. The digital media are all centrally managed via the multiple award-winning software technology »PlayEverywhere«.