En vogue at the Mercedes-Benz Fashion
Week Berlin

Twice a year, Berlin becomes an international stage for fashion and lifestyle. The Mercedes-Benz Fashion Week Berlin, with its array of fashion shows, trade fairs, exhibitions and offsite events, saw buyers, professional visitors and media representatives come together to find out about the latest developments in this industry. netvico also offered a guiding hand this year with a number of »Golightly« digital pillars, clearly presenting all the key information about the various events.

In keeping with the Fashion Week image, the »Golightly« pillars made an elegant appearance all in black. netvico was also responsible for configuring the digital applications, and in terms of content, ensured that the various shows, sponsors and their services were displayed at key locations, accompanied by entertaining advertising. The different transmission times were managed with the help of »PlayEverywhere« software technology. The content displayed on these emotionalizing eye-catchers was harmonized at each of the various locations, creating a modern, innovative sense of spatial orientation – the hallmark of netvico products and services.