Pioneering digital technology at Kaiser’s Tengelmann:
netvico sets new standards in the food trade.

The search for a competent partner to provide in-store digital media led the food retailer to netvico GmbH. Working very closely with this new customer, the Stuttgart team came up with a convincing, customized solution.

The 23” and 40” displays mounted in netvico’s specially designed casings blend in perfectly with the existing elaborate and sophisticated shop-fitting concept. 46” pillars serve as an impressive eye-catcher, underpinning the modern and high-quality design of the Kaiser’s Tengelmann store right at the entrance. The content, for example, is tailored to each individual product section, such as “fish”, “meat” or “wines”, and combined with current campaigns and special offers. The solution is rounded off with flash logos, welcome messages as well as promotional and atmospheric commercials.

The efficiency of netvico’s prize-winning software technology »PlayEverywhere« guarantees the simple and smooth operation of the media network.

Kaiser´s Tengelmann has been one of the leading food retailers for over 130 years. Kaiser´s Tengelmann GmbH is constantly striving to maintain its position as a supermarket that sells quality and fresh produce. As part of this effort, the company has already implemented the successful and innovative “black-red-gold” concept in 200 of its stores. Since the beginning of September, it has also been successfully testing a completely new and pioneering »gourmet and design« concept in Essen-Kettwig.

Die Kaiser's Tengelmann GmbH is a wholly owned subsidiary of the Tengelmann Group, which is headquartered in Mülheim/Ruhr. Employing over 17,000 people, the company generates annual revenues of EUR 2.5 billion. Kaiser's Tengelmann GmbH operates around 550 stores.
http://www.kaisers-tengelmann.de