netvico information pillars for Leffers department stores

The multifarious possibilities of netvico’s digital presentation systems are now being used by the fashion retailer Leffers at its stores in Oldenburg and Leer. Installed at the entrance as well as by the escalators and elevators, a total of nine digital pillars serve as a real eye-catcher.
One particular highlight of the pillars is a new innovative feature: the back of the pillars is completely made of glass, therefore also making it possible to integrate different graphic transparencies. As a result, the pillar can be used to attract attention from both sides, while retaining its slim-line appearance. The main task of the pillars is to provide an attractive store guide for customers. Two-thirds of the display screens are designated for this purpose. The remaining third can be used to show current offers and promotions. One of the pillars is completely given over to showcasing Leffers’ fashion repertoire.

netvico has also developed store-guide templates that Leffers can update and operate independently. The reliable interplay of netvico’s »PlayEverywhere« software and Leffers’ own software has been guaranteed by netvico for this purpose.