Camera frenzy: netvico sets the trend at Fashion Week

For the fourth consecutive year, netvico’s versatile and eye-catching digital solutions were used to display program items and advertise sponsors at the Mercedes-Benz Fashion Week Berlin. Held in the country’s capital, the five-day mega event attracts celebrities, fashion experts and media representatives, who all play their part in determining upcoming fashion trends. Digital pillars were installed to provide these fashion specialists with the necessary overview and directions for the event.

netvico’s digital signage solution for Berlin consisted of five »Golightly« pillars with classy-white, interchangeable graphic mounts. Besides announcing the eagerly awaited shows, the »PlayEverywhere« software technology used to operate the pillars broadcast advertising clips of the event’s sponsors (Vösslauer Mineralwasser AG, Maybelline Jade, brühl, Coca-Cola and Veltins) at regular intervals. Two pillars were prominently placed as eye-catchers at the main marquee, where the reception area, catwalk, studios and sponsors’ booths were located. A pillar showing eye-catching content was also installed at both the Soho House and The Mandala Suites hotels. Another versatile »Golightly« commuted back and forth between the Mica Moco art rooms and Hotel Ellington. Once again this year, it was a great honor for netvico to be able to provide visitors to the Mercedes-Benz Fashion Week Berlin with innovative digital information and directions.