Pictures: netvico

From pillar to smartphone and iPad: netvico mobile-izes

The WOLFF & MÜLLER Group opened up a new dimension in visitor information at this year’s EXPO REAL in Munich, choosing pioneering digital signage technology to bring to life complex construction projects and transform brochures into digital give-aways - a sophisticated trade fair marketing concept by netvico.

Visitors to the booth of WOLFF & MÜLLER Holding GmbH Co. & KG, one of Germany’s leading construction companies, were met with one surprise after the other thanks to a netvico digital pillar with touch-screen and user-friendly menu. The sophisticated pillar took visitors on a virtual journey through extensive planning and construction processes under the motto “comprehensive construction competence”. In addition, visitors could use their smartphones to simply scan in a QR code on the back of the pillar and thereby access the web-based information they wanted. What is more, netvico developed special content for use by WOLFF & MÜLLER Group consultancy staff on their iPads when talking with prospective customers. This project is a prime example of how companies can use netvico’s digital signage solutions to attract customer interest and promote business relations with them.