As part of viscom 2016, we were awarded our “LOWA Footscan 360 °” in the Instore category
The LOWA Footscan 360 ° system from netvico was awarded. This scans the foot and then suggests various suitable shoe models. Any problem areas are shown in advance. After the customer has chosen online and tried it on virtually, the final fitting follows on site. For aftersales activities, customer data is registered in an event database. According to the jury, this leads to a “better buying experience for the customer, to greater advisory competence for the retailer and to relevant insights for the manufacturer. The project is exemplary in realizing the potential of the digitalization of stationary retail. The Footscan goes far beyond a digital staging and offers real added value for everyone involved. In after-sales it is also an essential part of a multichannel strategy. Thanks to its high functionality, the project makes a smart contribution to the brand essence. "
digital strategy
