Digital outdoor steles at the headquarters of the Landesbank Baden-Württemberg (LBBW)
The Europaviertel in Stuttgart is one of the most important inner city development projects in Germany. Since 2002 the new district has been built on the site of the former freight and marshalling yard and connected to the main train station, Königstrasse and the palace gardens via the newly built Moskauer Strasse. In the middle is the headquarters of the Landesbank Baden-Württemberg (LBBW). In this excellent location, LBBW has been promoting its products and services with two conspicuously positioned outdoor steles from netvico GmbH since November 2016. On the large-format display areas of 75 "on the front and back, digital advertising information can be staged around the clock in order to specifically address passers-by in public spaces. With their high-quality aluminum frames and the latest technology inside, the steles at the point of interest withstand changing requirements such as cold, heat, strong sunlight, constant moisture, frost and dirt. All of the displayed content can be controlled easily, quickly and centrally via the netvico “PlayEverywhere” software, for convincing outdoor advertising for LBBW in the Europaviertel on the cutting edge.