In keeping with the holiday season, one of the most modern rest areas in Germany, the newly designed PWC facility Ostseeblick on the A1 near Heiligenhafen, was ceremonially opened last Wednesday. There are also digital signage steles at Bavarian rest areas with information on the current traffic situation and the availability of truck parking spaces.
At the "rest area of the future", Autobahn GmbH is testing how nationwide unmanned rest areas along the freeways can be made more user-friendly, sustainable and service-oriented. Since January 2021, the Autobahn GmbH des Bundes has taken over the management of the approximately 13.000 km of Autobahns in Germany from the federal states.
An important service touch point are the rest areas, which, in contrast to rest areas, are not serviced. The new Ostseeblick rest area is the first unmanaged rest area with e-charging stations. In addition, drivers will find a solar-powered toilet, a playground, a dog run area and outdoor fitness equipment. In addition to the charging station for electric vehicles, an interactive 55" outdoor pillar from netvico is the only digital touchpoint.
The digital information stele provides vacationers, commuters and truckers alike with lots of up-to-date information on the traffic situation, locations of e-charging stations, motorway projects, tourist offers in the region, ferry departure times and much more they like individual offers of the newly designed PWC facility. The Richnerstutz subsidiary uses its own Netvico PlayEverywhere CMS for its CMS.
Digital signage steles are not only installed at motorway service stations on the Baltic Sea. In Bavaria, too, the Autobahndirektion Südbayern relies on interactive digital steles. The content offered for truck drivers, which is tailored to the direction of travel, is particularly interesting. The highway webcams, the utilization of truck parking spaces and waiting times at the borders are particularly popular. For some time now, information from Baden-Württemberg, Austria and Italy has also been available on southern Bavaria's motorways. The information on the traffic situation is usually much more precise on the steles than on Google Maps & Co, since the motorway company can access live data from thousands of road sensors.
digital strategy
